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In the late 1960s, the Sierra Club's fight to save the Grand Canyon from dams was met by retaliation by the IRS. Between the Sierra Club's advertising campaign and the involvement of the IRS, public opinion was galvanized to protect the Grand Canyon. This video is an excerpt from American Masters: A Fierce Green Fire, premiering on PBS on Earth Day, April 22, 2014.
Funding for American Masters is provided by The Corporation for Public Broadcasting, Rosalind P. Walter, The Blanche & Irving Laurie Foundation, Rhoda Herrick, Michael & Helen Schaffer Foundation, Vital Projects Fund, Rolf and Elizabeth Rosenthal, Lenore Hecht Foundation, The André and Elizabeth Kertész Foundation, The Philip and Janice Levin Foundation, Ellen and James S. Marcus, Judith and Burton Resnick, and public television viewers.
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