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AMERICAN MASTERS

When the Sierra Club Saved the Grand Canyon

  • Aired: 04/22/2014
  • 03:17
  • Rating: NR
In the late 1960s, the Sierra Club's fight to save the Grand Canyon from dams was met by retaliation by the IRS. Between the Sierra Club's advertising campaign and the involvement of the IRS, public opinion was galvanized to protect the Grand Canyon. This video is an excerpt from American Masters: A Fierce Green Fire, premiering on PBS on Earth Day, April 22, 2014.
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When the Sierra Club Saved the Grand Canyon
When the Sierra Club Saved the Grand Canyon
The battle in the media between the Sierra Club and the IRS helped save the Grand Canyon.
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