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THE LEXICON OF SUSTAINABILITY

Traceability

  • Aired: 04/10/2014
  • 03:20
  • Rating: NR
Studies show that nearly 1/3 of all fish consumers buy isn’t what they think it is. Scotty Fraser of Norpac in Honolulu, Hawaii explains that one possible solution for seafood fraud is traceability, which tracks fish from the moment it leaves to water until it ends up on your plate, providing consumers with valuable information about the fish they buy.
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Traceability
Traceability
Nearly 1/3 of the fish we buy isn’t what the label says. Can we trace their origins?
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